In September 2009, we had the honour of working with the world-renowned St. Gilgen International School to craft a radically new and fresh approach to academic branding, that would reflect the school’s unique stance on quality education.
Encouraged by the success of its online platform, the school recently approached us with another challenge: translating their highly dynamic and fluid website into a printed brochure, making sure we took advantage of all this high-touch medium has to offer — permanence, high-resolution images, gorgeous type…
The resulting brochure retains the visual language we introduced with the site, starting with the strong, unabashedly traditional crest, and the constant layering of frames and perspectives.
By putting images in close spacial relationship, we enhance both their kinship and their dissonance, thereby inviting the reader to imagine the stories and events that make them go together.
Nothing, not even a multimedia website, replaces the vivid colours of the mind and we made sure the imagery both represented and suggested the reality of the school: there are no clip-arts or bromides to be found there!
While the medium may not be all the message, it certainly accounts for a lot of it. Therefore, the school’s core values of excellence and self actualisation are evidenced in the materials used for the brochure. Thick, tactile paper and highly saturated inks help the photos, drawings and type spring to life in ways that a vertical screen could never afford. This brochure is like the values it promotes: modern but deeply rooted in tradition and, most of all, here to stay!
We are delighted to see the new St. Gilgen aesthetic, which wollzelle originally devised as a primarily online language, progressively evolve into the school’s trade dress, the sure sign of a solid and flourishing brand that has found its one true voice.