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Gucci Trunkshow Spring Summer 2009

11/2008

Gucci SS2009 Trunkshow Gucci SS2009 Trunkshow

If the fashion shows are the creative highlights of the couture world, the subsequent, and lesser-known, “trunk shows” signal the true launch of the collections. In an intimate setting, the designer’s best clients get an early look at his latest designs as well as a chance to pre-order the freshly introduced pieces.

Unfortunately, these events can also quickly become an exercise in frustration. Those who cannot attend find themselves unwillingly sitting on the sidelines while coveted items fly off the shelves, and those who do attend often find themselves hesitating between looks and alternatives.

Enter Gucci, and their desire to put a realistic, lifelike experience into the hands of each and every one of their best clients, be they on-the-spot or not, armed with a precise list of looks or a mere idea of their inspiration.

The solution to this problem turned out to be right down wollzelle’s alley.

By envisioning and developing an immersive online experience, putting videos, look cards and close-ups on a single page, we were able to bring all of Gucci’s select customers back in time, to the show itself. With all this knowledge in hand, they can easily phone in orders, even if they cannot attend the trunk show in person.

The precise referencing of all the elements displayed on the site makes collecting and processing orders a snap. The unique, mixed-media presentation of the collection ensures clients know exactly what it is they need — and what it is they want —, down to the minutest detail. By using just the right amount of visual cues, such as panning and fading, we were able to restrict and expand the amount of information displayed on-the-fly, seamlessly guiding the user in her quest for the right piece, all the while respecting Gucci’s polished, high-end, aesthetic.

We at wollzelle are honoured to have contributed to this piece of fashion history and helped spread a true fashion experience to the most far-flung corners of the globe. We hope you enjoy the site… and the collection!