03/2011
In a unique blend of style and sound, Gucci Timepieces & Jewelry entered a three-year partnership with The Recording Academy. Gucci Timepieces & Jewelry tasked us with planning and styling a high-profile event highlighting the successful launch of the Gucci GRAMMY® collection, as the highlight of the partnership between Gucci and The Recording Academy®. Over 400 guests flocked to Noohn, one of Basel's hottest venues, for a Wollzelle-designed evening.
Everything starts with a plan. A good one, preferably.
The party can start …
Interactive installations keep visitors interested and entertained.
Bringing Gucci's contemporary and sophisticated brand environment into the practical world of a restaurant, without sacrificing its own distinct identity, called upon all our talents: graphical, technical and architectural. Temporary structures helped us re-flow the space, creating an immersive experience right from the door. Careful lighting served to create a natural movement and highlight the purpose-built furniture, giving life to a cosy and vibrant atmosphere. Finally, bigger-than-life photos and displays were put up on walls and partitions to reinforce the brand's message on a busy floor.
Organising the event proved Wollzelle goes well beyond the concept: trucks and workers were on hand starting at 2 AM for a hard day of work, clearing, assembling and wiring up the elements we had designed for the party, overseen by our very own team. We are pleased to report the evening was a success and the party got to start on time, with more than a few minutes to spare. It kick-started a small series of such events, again for Gucci Timepieces & Jewelry, featuring even longer guest lists, in equally amazing locations.