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Gucci.com — Design Refresh Reflects a New Store Concept


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3 months ago we launched our first work for Gucci and today we are proud to present the second project for the legendary Italian fashion house, synonymous with design innovation and worldly glamour: the design refresh.

Gucci homepage Gucci Ginza Store

In September 2006 we started working together with the Gucci e-business team on the “design refresh” project, where we created a new and brighter visual experience for Gucci.com. The new design is influenced by Frida Giannini’s exclusive fashion creations and the materials and design language of the new store concept that premiered at the Gucci Ginza flagship store. The web site, including the new Japanese version, launched right on time with the Gucci Ginza flagship store opening party in Tokyo, on November 3, 2006.

Gucci Shop Online