# radiohead. business model for established bands

- **Date:** 2007-10-17

This weekend I bought a new record - in a new way. Radiohead just released their new album **In Rainbows** and with it a new way of distribution. Skipping record companies and online music stores the album is only available over the [bands website](http://www.radiohead.com/deadairspace/). Also the price is up to you!

The only thing I miss is a cover artwork by Dan Rickwood.

![radiohead in_rainbows](https://wsrv.nl/?url=https://origin.wollzelle.com/images/2007-120.png&w=1024&dpr=2&output=webp)