# Braun/Apple similarities

- **Date:** 2008-01-15

“[…] The similarities between products from Braun and Apple are sometimes uncanny, others more subtle, but there’s always a common root that provides the new Apple objects not only with a beautiful simplicity but also with a close familiarity.”

![Rams and Ive industrial design](https://wsrv.nl/?url=https://origin.wollzelle.com/images/2008-129.png&w=1024&dpr=2&output=webp)

Find the full article and more images at Gizmodo: [1960s Braun Products Hold the Secrets to Apple’s Future](http://gizmodo.com/343641/1960s-braun-products-hold-the-secrets-to-apples-future)