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Braun/Apple similarities


“[…] The similarities between products from Braun and Apple are sometimes uncanny, others more subtle, but there’s always a common root that provides the new Apple objects not only with a beautiful simplicity but also with a close familiarity.”

Rams and Ive industrial design

Find the full article and more images at Gizmodo: 1960s Braun Products Hold the Secrets to Apple’s Future