Yesterday Christina and I attended the CLICK Conference in NYC, an annual conference on advertising and digital media. It was an excellent line-up of forward-thinking people in the industry: Michael Lebowitz (Big Spaceship), Tom Ajello (Poke), James Cooper (Another Anomaly), Alex Lieu (42 Entertainment), Sergio Gordilho (Africa Propaganda), Alessandra Lariu (McCann/She Says), and Benjamin Palmer (The Barbarian Group), moderated by Liz Danzico of Happy Cog and the School of Visual Arts.
Here are some of our favorite quotes, thoughts to read/think through and let the mind wander from time to time:
- Good is good.
- Add an idea.
- Invite customers in
- The Idea is the medium
- Advertising is disposable.
- Value is what gets people to interact.
- Think, breath, shit digital.
- Everyone’s creative.
- Don’t hire assholes.
- Experiment constantly.
- Nurse the third, skip the fourth.
- Be scared once a week.
- Know yourself.
- The world as a plattform.
Thanks to Tina Roth Eisenberg and her fabulous swissmiss. She blogged live from Click NY and summed up some of the talks from James Cooper, Paul Parton, the SoDA introduction, passionate Tom Ajello, Michael Lebowitz and the Education Panel.
Here are the slides from Michael Lebowitz.