# Wollzelle at CLICK NY

- **Date:** 2008-10-02

Yesterday Christina and I attended the CLICK Conference in NYC, an annual conference on advertising and digital media. It was an excellent line-up of forward-thinking people in the industry: Michael Lebowitz (Big Spaceship), Tom Ajello (Poke), James Cooper (Another Anomaly), Alex Lieu (42 Entertainment), Sergio Gordilho (Africa Propaganda), Alessandra Lariu (McCann/She Says), and Benjamin Palmer (The Barbarian Group), moderated by Liz Danzico of Happy Cog and the School of Visual Arts.

![Click NY Logo](https://wsrv.nl/?url=https://origin.wollzelle.com/images/2008-169.png&w=1024&dpr=2&output=webp)

Here are some of our favorite quotes, thoughts to read/think through and let the mind wander from time to time:

- Good is good.
- Add an idea.
- Invite customers in
- [The Idea is the medium](http://www.youtube.com/watch?v=-nfaT7dQeYQ&feature=related)
- Advertising is disposable.
- Value is what gets people to interact.
- [Think, breath, shit digital.](http://qik.com/video/356071)
- Everyone’s creative.
- Don’t hire assholes.
- Experiment constantly.
- [Nurse the third](http://www.prudentboozers.com/), [skip the fourth](http://prudentlosers.com/).
- Be scared once a week.
- Know yourself.
- The world as a plattform.

![Fat Pig Chocolate](https://wsrv.nl/?url=https://origin.wollzelle.com/images/2008-170.png&w=1024&dpr=2&output=webp)
Fat Pig Chocolate

![](https://wsrv.nl/?url=https://origin.wollzelle.com/images/2008-171.png&w=1024&dpr=2&output=webp)
![Michael Lebowitz](https://wsrv.nl/?url=https://origin.wollzelle.com/images/2008-172.png&w=1024&dpr=2&output=webp)
Michael Lebowitz

![David Wales](https://wsrv.nl/?url=https://origin.wollzelle.com/images/2008-173.png&w=1024&dpr=2&output=webp)
David Wales

![Benjamin Palmer](https://wsrv.nl/?url=https://origin.wollzelle.com/images/2008-174.png&w=1024&dpr=2&output=webp)
Benjamin Palmer

![Alex Lieu](https://wsrv.nl/?url=https://origin.wollzelle.com/images/2008-175.png&w=1024&dpr=2&output=webp)
Alex Lieu

Thanks to Tina Roth Eisenberg and her fabulous [swissmiss](http://www.swiss-miss.com/). She blogged live from [Click NY](http://www.swiss-miss.com/2008/10/swissmiss-at-cl.html) and summed up some of the talks from [James Cooper](http://www.swiss-miss.com/2008/10/click-ny-keynot.html), [Paul Parton](http://www.swiss-miss.com/2008/10/click-ny-paul-p.html), the [SoDA introduction](http://www.swiss-miss.com/2008/10/click-ny-societ.html), passionate [Tom Ajello](http://www.swiss-miss.com/2008/10/click-ny-tom-aj.html), [Michael Lebowitz](http://www.swiss-miss.com/2008/10/click-ny-michae.html) and the [Education Panel](http://www.swiss-miss.com/2008/10/click-ny-educat.html).

Here are the [slides](http://lebowitz.net/my-clickny-presentation) from Michael Lebowitz.