Christina recently showed me an article about a new magazine called monocle. Christina always got her feelers out for interesting stuff in the design, architecture, photography, art and fashion worlds and makes sure everyone at wollzelle sees the highlight. She has a real knack of picking out exactly those things that later become successful.

The designer Tyler Brûlé is the creator of the new magazine. Ten years ago he launched the very successful wallpaper magazine focused on design, architecture, … simply anything and everything (beautiful) that surrounds us.

“We are from a second school of thought that firmly believes that there is room to talk to a globetrotting audience that is interested in news and information that is not delivered along national boundaries.”—Tyler Brûlé

The first issue of the new book ahm magazine has 244 pages and over 50.000 words. Brûlé is not interested in market research he simply invents his market on his own and already proved that concept with the wallpaper magazine.

Sounds promising so far! A bit disillusioning was the fact that after I finished the annual subscription I got this small hint:

I subscribed 3 weeks ago so I can tell you a bit more in about 5 weeks though …