London 2012 logo

London 2012 logo

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The London Organising Committee of the Olympic Games and Paralympic Games (Locog) has unveiled its branding for the 2012 Games, based around the concept of “Everyone’s Games”. The logo, devised by Wolff Olins, will be available in four colours pink, blue, green and orange.

It starts to earn a lot of critizism, more than 80 per cent of the respondents to a BBC online poll disapproved of the logo. Also animated footage promoting the logo for the 2012 London Olympic Games was removed from the organisers’ Web site amid concern it could trigger epileptic fits.

It looks pretty random and it takes a while to discover the number 2012 in the logo but on the other hand I don’t think that a poll has any significance (also you should watch the videos not only take a look at the logo). You shouldn’t ask everybody because this is a reduction to “taste”, and it’s not about taste. Aren’t you lucky that there’s no crown or a big ben metaphor in the logo?

And at the end it’s better to get extreme reactions than no reaction although the “extremly brilliant” reaction is still missing.