Wiener Hauskrankenpflege

  1. Designpreis Deutschland 2012 Nomination


    Wollzelle has been nominated for the Designpreis Deutschland 2012

    Quoted as being “The Champions League of design” the competition claims to honor top international achievements that are already setting tomorrow’s standards today. The German Design Award is bestowed in recognition of outstanding achievements in the fields of product design and communication design.

    Update 02/2012: Publication just arrived :)

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  2. Liked the project? Now get the book!


    Our parents would be proud: we’ve made the books! Well, one of our super-special clients has, at least, and we could not be more thrilled by this fun and unexpected surprise! You guessed it, the Wiener Hauskrankenpflege strikes again…

    The book, which came out only last week, has been released by the Archiworld Co.. It focuses on signage systems from all around the world, and presents them in a way that is both accurate and fun to dive into, which makes it the perfect gift for your favourite designer or type nerd this season.

    As you may remember from our last post, we accompanied the WHS in their recent move, and helped them design an original signage system, focusing on making their vast and impressive office fun and intuitive to navigate, for both staff and visitors.

    This project entailed a mix of typography, design and interior architecture with a dash of psychology, building upon our various specialties and interests here at wollzelle. We are therefore all the more delighted it clicked and are looking forwards to discovering the dozen more that are presented in the book!

    Our thanks to the WHS for their support, as always, and to the fine folks at Archiworld for thinking of us.

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  3. Joseph Binder Award 2010


    Organised yearly since 1996 by Design Austria, our local equivalent to AIGA, the Joseph Binder Awards commemorate this influential figure of the XXth century by recognising fresh inroads in the field.

    Its international jury is comprised of well-known creatives and leaders of the industry, and the award covers the crème de la crème of graphic design, meaning illustration, information design and typography to the exclusion of multimedia and other less clearly defined works.

    Today, we are delighted to announce we were selected amongst the 63 shortlisted projects, out of 447 entries submitted by this year’s 206 participants from all over the world — the United States, India, Croatia and beyond in addition to neighbouring countries such as Germany and Switzerland.

    This means wollzelle is featured in the 2010 edition of the Awards book, a gorgeous booklet that condenses the best in design over the past two years.

    Our winning project was the WHS Lagebericht 2008, an unusual publication combining the traditional fixings of an annual report with original photography and engaging copy whose release marked the first of many award-winning projects for our esteemed client.

    The ceremony was held in Vienna’s Museumsquartier, and a great time was had by all, networking and discovering the work of our peers.

    Our thanks go out to Design Austria and the Awards jury for thinking of us and and deeming our work worthy of such recognition. As always, our most heartfelt gratitude to the great team at the WHS for affording us such freedom in preparing their projects.

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  4. First at the American Design Awards


    The American Design Awards are a young and independent competition. Founded in 2000, their aim is to reward projects and companies with a strong sense of ethics and a clearly defined commitment to the creative community.

    Today, we are delighted to announce we won the first prize in the “Annual Report Design” category of the 2010 Summer Semi-Annual contest. We are especially proud of this one, considering there were 1 640 applicants in this particular edition and only 55 winners across all categories!

    Of course, the real winners are the product and the clients who commissioned it. In this particular instance, it is our long-term partner, the Wiener Hauskrankenpflege who can add this accomplishment to their long list of awards!

    The winning project was our WHS Lagebericht 2009, an annual report with a twist, presenting the WHS inside and out from both a financial and social standpoint. Blending original type, off-beat photography and engaging copy, it aimed to put a fresh twist on the dry and serious business of annual reports, without sacrificing legibility or, for that matter, usability — for these are essential legal documents after all.

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  5. Going gold at Momentum 10


    The Wiener Hauskrankenpflege and wollzelle share a rich history of breakthroughs and creativity. From paper to collaterals all the way through signage, it has been our pleasure and honour to push the boundaries of corporate communication.

    How to store trophies in ball form

    Over the years, we have had the honour of receiving accolades from our peers in the industry, and the pleasure to thus spread our client’s message further.

    Continuing this long tradition, we are thrilled to announce we won a Gold award at Momentum 10 last week, for the aforementioned WHS Leitsystem, an innovative signage system we implemented at the WHS’s new headquarters, to guide visitors efficiently through a vast building, all the while keeping pressure and administrative jargon to a strict minimum.

    And the winner is…

    Needless to say, we are thrilled to receive our second Momentum award in two years, and in the very coveted “Aesthetics” category to boot. Competition was steep, and we do wish to grab the occasion to tip our hats to the other contestants.

    Romina Iannuzzi and Thomas Pamminger

    Of course, no awards ceremony would be complete without a party, and a good time was had by all. We have published a short album on wollzelle’s brand new Facebook page, but, for the ultimate in suspense, here is the big reveal in glorious Technicolor! Designers hold their breath…

    To wrap up, we would like to thank our friends and partners at the WHS, without whom this project would not exist. We appreciate their continued support and their trust in letting us develop wild concepts for them. It means the world to us!

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  6. (Cover WHS Lagebericht 2009)

    The Wiener Hauskrankenpflege’s 2009 Annual Report is causing quite a stir nationally! It has recently been awarded the first place in the NGOs category of the Austrian Annual Reports Awards (AAA). Run by Trend magazine for 22 years, the AAAs recognise annual reports that excel in both style and substance. Their jury is composed of independent businesspeople, and its grading system has been recognised for its clarity and transparency.

    2009 was a key year for the WHS. It was a year of change and transformation for this worthy, time-trusted Viennese institution. Therefore, we are doubly happy that their message is being broadcast to the magazine’s 300 000 regular readers across Austria, thereby increasing the recognition of their brand, message and values.

    Featuring original photography, hand-drawn graphs and refined type, this report encapsulates all that the WHS stands for: relatable, straightforward, human.

    With its new identity, new offices and now increased national recognition of their accomplishments, the WHS is successfully answering the challenges of the XXI^st^ century, and we could not be happier. We at wollzelle would like to thank the WHS for their trust over the years.

    Also, a tip of the hat to our partners in crime who helped the report see the light of day: Bösmüller, who turned our digital files into beautiful print, Wolfgang Kühnelt, who helped shaping the copy for the report, and Franco Winter who brought to life the many portraits that enliven and shape the report.

    Learn more

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  7. A report on the move


    It seems we reported on the WHS annual report for 2008 only yesterday. Since then, a lot has happened for this upstanding institution, and long time client of wollzelle, including the massive consolidation of four separate offices into a building of their own — designed afresh, no less.

    Because changing buildings is also about changing perspectives, and finding enriching new ways to work together, we made the move, and the people behind it, the star of this year’s show.

    One of the most striking elements of the “Lagebericht 2009,” as it is known to the locals, is the cover, which also acts as its packaging. Reading the document entails tearing away a strip of paper, as if to open a box, thereby physically introducing the reader to the report’s salient themes: movement, discoveries, collaboration. While the outside features an image of the previous WHS headquarter, the inside offers an exploration of the institution’s new surroundings, immediately rewarding interaction and engaging the eye.

    Index of contents
    Title opener

    While the predominantly green colour palette obeys the WHS’ branding guidelines and immediately dispels any uncomfortable — and inaccurate — associations with retirement homes, hospitals and illness, the daring typography breaks the report’s clear structure into legible and attractive chunks. The clean sans-serif-based layout is peppered throughout with hand-written titles, pencilled graphs and flat saturated colours to convey a sense of perspective and energy, without sacrificing mathematical precision where it is needed.

    Our collaboration with Franco Winter, brought to life the many portraits that enliven and shape the report, in stark contrast with last year’s urban still lives. After celebrating some of the organisation’s most iconic and representative clients, we have opted to focus on its administrators and caregivers without whom none of this machinery could be set in motion. Staff are depicted in their everyday setting, performing the very relatable tasks of carrying papers, enjoying a cup of tea or peeking at the sunny views outside the window, carrying on the document’s overall message. It should be noted that, continuing our tradition, all these snapshots are genuine, proving once again that authenticity never goes out of style.

    We hope you enjoy reading this report as much as we enjoyed crafting it. You can download the WHS Lagebericht 2009 in PDF format.

    As always, we tip our hats to the WHS and its associates, for their efforts and accomplishments, and welcome your comments.

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  8. European Design Award 2010


    Last Sunday the best of graphic design, illustration and multimedia design in Europe were honoured at the European Design Awards Ceremony in Rotterdam, The Netherlands. This ceremony is the crowning event of the ED-Festival, a 3-day conference organised around lectures given by speakers and graphic design celebrities from all over Europe. The festival travels every year to a new city in Europe. After Athens, Stockholm, and Zurich, Rotterdam hosted the festival from 28 to 30 May 2010. Images from the Award Ceremony.

    We are pleased to announce that we received a bronze trophy in the category Publications/Annual Report for the WHS Lagebericht 2008 and the website for the St. Gilgen International School made it to the list of finalists.

    WHS Lagebericht 2008
    WHS Lagebericht 2008, details
    St. Gilgen International School website

    About the award

    The European Design Awards is the comprehensive annual awards organization acknowledging the best of graphic design, illustration and multimedia design in Europe. It is based on a collaboration of 14 prestigious communication design magazines in Europe who have taken upon them to support and promote the event. Representatives of these magazines compose the jury: 2+3D (PL), Design Austria (AT), Design Week (UK), +design (GR), Elephant (Int), étapes: (FR), Grafik Tasarim (TR), idpure (CH), KAK (RU), Novum (DE), Progetto Grafico (IT), TYPO (CZ), Visual(ES), BNO Vormberichten (NL).

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  9. Signing in at the WHS


    The Wiener Hauskrankenpflege have recently merged their four separate offices into a newly refurbished five story building in Vienna’s twelfth district. We are honoured to report they turned to wollzelle to design an original wayfinding system that would match their brand, echo their personality and, of course, get staff and visitors to their destination as painlessly as possible.

    To reflect the brand’s caring, relatable personality, we opted for warm hues and a geometric, open typeface. Furthermore, we forewent signage pomposity in favour of a straightforward, idiomatic style that draws its inspiration from regional sayings and mannerisms, raising the occasional chuckle and making an official building feel that much more like a home. Its logical colour palette and straightforward family of pictograms can be easily extended as the organisation adds new services, moves existing ones, or even adds an entirely new wing to the building.

    The Process

    Below is a peek at the many plans, diagrams and mock-ups we wallpapered our office with to arrive at the final result. We used multiple complementary techniques from blueprinting to 3D modelling, to cover all our bases and approach the same problems from multiple perspectives:

    Laying out the flow and logic of each floor
    Workers were provided with detailed mounting plans
    An overview of the full pictorial system we developed

    Final design

    Below are some images of the signage system in action. More shots can be seen on our flickr photostream.

    A no-nonsense approach to information in the Lobby
    The Lobby in perspective | “Come on in!” door sign
    “Enquire here,” at the Reception Desk
    “Let’s talk about it” says the meeting room door
    The Psychology offices
    No office is complete without a kitchenette
    “Where things happen” proclaims the Event Room
    A brief floor directory and the door to the IT room
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  10. Full metal at Momentum ’09


    The Wiener Hauskrankenpflege 2008 annual report, which we introduced on this very blog only a few weeks ago, has just won a silver award at the 2009 Momentum event.

    For those of you keeping count, this does indeed mean we have gone full metal, after receiving both bronze and gold from other juries for this particular work.

    Needless to say, we are thrilled and honoured by this show of support from our peers in the industry.

    The award ceremony, much like the trophy itself, in fact, was a ball. A great time was had by all, the highlights of which we wanted to share with our readers, who unfortunately could not attend, but whose continued enthusiasm and support made this very project possible.

    We dedicate this prize to you !

    Stocking up on cool drinks for the hot evening ahead
    The air is heavy with anticipation as the winners are announced
    Moderator Gerald Votava never missed a beat
    , WHS Chairwoman Evelyn Weismüller and Thomas Pamminger
    Winners show it all after the ceremony
    Our award partakes of a celebratory drink

    More information on Momentum 2009 is available in German, including a gallery of winning entries, press packets, shots of the event, and juror bios.

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  11. The American Design Awards has just released the list of its 2009 Summer Semi Annual Design Contest winners. From among 1,400 participants 49 were awarded with the Award of Design Excellence for outstanding design achievements. We are proud to announce that wollzelle won 3rd place at the American Design Awards for the WHS Annual Report.

    Next to Gold at the 20th International GALAXY Awards 2009 and the nomination for the Momentum ’09 Award (we still keep fingers crossed on this one) this is our 3rd award for this design work and we are more than overwhelmed with all the positive feedback.

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  12. Over 580 entries from 21 countries were submitted to participate at this years 20th International GALAXY Awards 2009.

    We are pleased to announce that wollzelle received Gold for the WHS Annual Report 2008, category: annual report, NPOs.

    The Grand Winner in the category of Annual Reports is Bertelsmann AG. Jung von Matt won the top honor, Best of Show, on behalf of the Hamburg Philharmonic Orchestra for their dynamic publicity campaign.

    We are very excited and like to thank Evelyn Weismüller, CEO of the Wiener Hauskrankenpflege, and her team for the great partnership.

    About the annual report

    The WHS’ 2008 annual report is part official document part catalogue, showing both the human and financial aspects of this respected non-profit organization, in a single go, and reflects the warmth and energy that radiate from the institution and empower its staff.

    Each still life (taken at their clients homes) reflecting the everyday reality of those the WHS supports. Each shot is both a work of art in itself, and a powerful testimonial of life in Vienna today. Strong type structures the pages and links together the various sections of the report.

    Designing the annual report 2008 was a very exciting process and you can find more details about it in an earlier post.

    About the client

    The Wiener Hauskrankenpflege (WHS) approaches communication seriously. By making themselves known, and by interacting with people of all ages, they reach out to potential new clients, but also further the cause of affordable, quality home care that empowers elderly patients and helps them enjoy their lives to the fullest in spite of the ailments of age.

    About the award

    The Awards Competition is sponsored by MerComm, Inc., founded in 1987 with the principal purpose of advancing the arts and sciences of communications in an international arena. The organization strives to establish and promote high standards of individual and collective achievement by way of recognizing the multi-disciplines involved in professional communications.

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  13. Mona Lisa: ageing creatively


    Soziales Netzwerk is a regular publication from the Wiener Hauskrankenpflege, one of wollzelle’s oldest and most esteemed clients.

    Earlier this year, a good deal of our energies were focused on putting together issue 14 of the magazine, tackling the sensitive and always-inspiring question of graceful ageing. This last issue featured one of Sacha Goldberger’s photographic masterpieces on the cover, and, we are honoured to say, drew rave reviews from both professionals and the public at large.

    When preparing issue 15, which went off the presses in June of this year, we decided to try a complementary approach, one that would build upon the strengths of the previous cover and reassert its key message. This time, however, we wanted to try our hand at a different, free-form medium, to announce the next part of the magazine’s series on ageing.

    Indeed, after Ageing gracefully, this issue is all about Ageing creatively. To symbolise creative ageing, we focused on the one person, the one icon, that has remained fresh and inspiring throughout the centuries: the Mona Lisa. Even though its flesh-and-blood model is long gone, both the portrait and the woman have kept their aura of genius and mystery very much intact.

    Romina, our graphic designer, found a painting of her “Nonna” and we decided to centre this cover around this family portrait directly inspired by the original Mona Lisa: a discrete reference to the world-known icon, and, in itself, an assertion of its humanity. We took the romantic figure out of its frame and into a world of graffiti-inspired symbols of life, crafting a cover that blurs the line between a classic portrait and illustration. Indeed, the illustrative quality of the cover complements the portrait’s finished and polished feel, suggesting the infinity of worlds one can create for oneself — at any age.

    From there, we only had to design 32 inside pages around this original concept, and voilà Issue 15 was ready for the printers!

    As always, we hope you enjoy reading this inspiring issue as much as we did putting it together for you. Extra cheers and gratitude go to Evelyn Weismüller, CEO of the Wiener Hauskrankenpflege, and her team for giving us carte blanche, and allowing us to contribute to this wonderful NPO(Non Profit Organization.

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  14. Tun Sie sich was Gutes


    We at wollzelle are honoured to entertain a long-term creative relationship with the Wiener Hauskrankenpflege, a non profit organisation that provides home care services in and around Vienna, our hometown. In fact, they have been client of ours since I got on board with them as part of his civil service.

    Not only are they a very worthy cause to support, they entrust us with a wide variety of tasks, ranging from interactive design to the production of promotional items. As a creative agency, we like to “mix things up” and the WHS gives us plenty of opportunities to do just that, both in terms of form and function.

    Case in point, our latest project: turning a potentially dry document (their 2008 annual report) into an engaging whole that would reflect the warmth and energy that radiate from the institution and empower its staff.

    Having complete control over the project allowed us to take many liberties not usually seen with such documents: out with the traditional white gloss stock and in with a natural, lightly processed paper to emphasise the group’s down-to-earth approach.

    Working with Ursula Röck, a highly talented, unconventional photographer and friend, we created a collection of unexpected still lives taken at their clients homes, reflecting the everyday reality of those the WHS supports, and emphasising how small touches converge to dramatically improve their overall quality of life. Each shot is both a work of art in itself, and a powerful testimonial of life in Vienna today.

    Of course, a report isn’t all fun and games. By bringing design into the visual representation of data, turning pie charts and graph bars into silhouettes and cartoons, we were able to directly link the data with what it represented, thereby facilitating its understanding. Strong type structures the pages and links together the various sections of the report.

    High-end printing techniques, such as UV varnishing, completed the effort, and allowed the text to become a de facto design element, working with instead of against the report’s layout.

    You can see the results in our Flickr Photostream and a little Video from the production.

    Design is all about making quality content approachable, and we can think of no better content to work with. The WHS’ 2008 annual report is part official document part catalogue, showing both the human and financial aspects of this respected institution, in a single go.

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  15. Soziales Netzwerk: Aging gracefully


    Aging healthily and gracefully is the key preoccupation of our time. It is also, coincidentally enough, the headline of the latest issue of Soziales Netzwerk, a magazine edited by the Wiener Hauskrankenpflege. It is almost ten years since we started working with this respected Viennese institution, shaping up the content and design of their magazine.


The Wiener Hauskrankenpflege approaches communication seriously. By making themselves known, and by interacting with people of all ages, they reach out to potential new clients, but also further the cause of affordable, quality home care that empowers elderly patients and helps them enjoy their lives to the fullest in spite of the ailments of age.

    Issue 14 of their magazine features something unheard of in medical publications: a cover photograph borrowed from the ultra-hip WAD magazine (with kind permission), shot by the highly talented Sacha Goldberger. Indeed, we felt this image, initially developed as a tongue-in-cheek fashion spread for issue #38, embodied just what the doctor ordered.

    Growing older may not always be fun, but it doesn’t mean giving up hope, originality or a sense of humor. Keeping a positive and creative outlook on life, surrounding oneself with friends, family and dedicated professionals, such are the secrets of graceful aging — and, one might say, of graceful living at any age.


We at wollzelle are honoured to be part of the Soziales Netzwerk adventure since it first got to press, and to help, in our modest but dedicated way, bridge the gap between the younger and elder generations. To us, this cover is living proof that, regardless of age, we are all united in our humanity and our creativity.

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  16. WHS promotional items


    In the fall of 2008, we were busy designing and orchestrating the production of a great many promotional items bearing the colours of the Wiener Hauskrankenpflege, an agency that provides home care services in and around Vienna, our hometown. The aim was to create tokens and presents for clients and personnel (e.g. calendars, sticky-notes, pens, watches, umbrellas…), which could also be handed out at certain events.

    The wooden pen depicted above is doubly special. Indeed, the Wiener Hauskrankenpflege operates hand-held terminals to organise and control work protocols meaning clients, who are often elderly, are required to sign on a screen to confirm various actions. This wooden pen has been specially designed to work with this modern technology, all the while providing a comfortable, familiar sensory experience. Furthermore, it was manufactured by volunteers enrolled in a special care programme.

    We at wollzelle loved this project, in no little part because of its diversity — each object had unique design and production requirements. From a visual standpoint, our personal favourite is the green umbrella, because it allowed us to introduce a new typographic device for the WHS, thereby instating a shorter, purely visual mark that can be placed on objects too small to support the full word-mark effectively.

    Stay tuned for more, and be sure to check out the latest WHS magazine issue, which will roll off the presses in the coming days.

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  17. New WHS website launched


    The new website of the Wiener Hauskrankenpflege is now online. The site is tuned to be as accessible as possible, so that clients that have disabilities can access the information easily. We think that accessibility and cool design can work great together.

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  18. Fotoshooting


    Together with Franco Winter we composed 10 ad campaign images for WHS a non-profit organisation assisting older people at home and improving there everday life.

    All of the actors on the sujets are amateurs (employees, parents of employees and even clients of the WHS). It was a great experience.

    Setting up the scene
    The final image
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