# Gentletent — Innovation in Outdoor Living

Ready for a Fresh Breeze of Freedom?

- **Date:** 2014-07-30
- **Client:** Gernot Rammer
- **Categories:** identity

GentleTent is engineering a new generation of tents. Their flexible structures adapt to almost any need or terrain. Lightweight and resistant, they can be set up and folded away at the press of a button. GentleTents are built along strict architectural principles. Each model is developed to shelter and comfort, packing the latest in materials and protective technologies into a light organic design.

![](https://wsrv.nl/?url=https://origin.wollzelle.com/images/gentle-tent-1.png&w=1024&dpr=2&output=webp)

(ready for a fresh breeze of freedom? )

![](https://wsrv.nl/?url=https://origin.wollzelle.com/images/gentle-tent-2.png&w=1024&dpr=2&output=webp) ![](https://wsrv.nl/?url=https://origin.wollzelle.com/images/gentle-tent-3.png&w=1024&dpr=2&output=webp) ![](https://wsrv.nl/?url=https://origin.wollzelle.com/images/gentle-tent-4.png&w=1024&dpr=2&output=webp)
![](https://wsrv.nl/?url=https://origin.wollzelle.com/images/gentle-tent-5.png&w=1024&dpr=2&output=webp) ![](https://wsrv.nl/?url=https://origin.wollzelle.com/images/gentle-tent-6.png&w=1024&dpr=2&output=webp)

![](https://wsrv.nl/?url=https://origin.wollzelle.com/images/gentle-tent-9.png&w=1024&dpr=2&output=webp) ![](https://wsrv.nl/?url=https://origin.wollzelle.com/images/gentle-tent-8.png&w=1024&dpr=2&output=webp)

![](https://wsrv.nl/?url=https://origin.wollzelle.com/images/gentle-tent-7.png&w=1024&dpr=2&output=webp)

(grab one colorful business card!)

Such a cool, innovative, understated project deserved a brand in its image. Wollzelle answered that challenging brief by delivering a full visual system. A strong geometric grid underpins all branded materials, creating a sense of ease and simplicity. Candid outdoor photographs showcase real-world uses of GentleTent, highlighting the product's many innovative features. The lively logotype rounds out a brand dedicated to living life to its fullest.

GentleTent and Wollzelle are united by a common love for the new, the useful, and the simple. This collaboration with GentleTent was a perfect opportunity to apply our craft to a new industry. Travellers are taking notice of this unusual product, and a strong community is already forming around its values.