# Gucci Timeless: a cinematic experience

Engaging from discovery to purchase

- **Date:** 2015-10-07
- **Client:** Gucci
- **Categories:** web

Gucci Timeless is the global digital home of Gucci Timepieces & Jewelry. It enables fans, owners, and enthusiasts to discover current collections, explore carefully curated troves of original cultural content, and dive deep into the brand's exciting, youthful world.

![](https://wsrv.nl/?url=https://origin.wollzelle.com/images/gtimeless-2015-1.png&w=1024&dpr=2&output=webp)
## A cinematic experience

![](https://wsrv.nl/?url=https://origin.wollzelle.com/images/gtimeless-2015-2.png&w=1024&dpr=2&output=webp)

![](https://wsrv.nl/?url=https://origin.wollzelle.com/images/gtimeless-2015-3.png&w=1024&dpr=2&output=webp)

![](https://wsrv.nl/?url=https://origin.wollzelle.com/images/gtimeless-2015-4.png&w=1024&dpr=2&output=webp)

![](https://wsrv.nl/?url=https://origin.wollzelle.com/images/gtimeless-2015-5.png&w=1024&dpr=2&output=webp)

## Engaging from discovery to purchase

![](https://wsrv.nl/?url=https://origin.wollzelle.com/images/gtimeless-2015-6.png&w=1024&dpr=2&output=webp) ![](https://wsrv.nl/?url=https://origin.wollzelle.com/images/gtimeless-2015-7.png&w=1024&dpr=2&output=webp)

As the worldwide digital home of Gucci Timepieces & Jewelry, Gucci Timeless is a multi-faceted website that reads as a catalogue, an online store, and a highly curated source of quality cultural content. As the brand embarked on an exciting process of renewal, it needed to translate its elegant, youthful dynamic into a compelling, responsive design. Developed to appeal to fans, owners, and aficionados alike, this online destination speaks on many levels to a discerning audience of mobile tastemakers.

The site's breakneck speed and fluidity belie the strength of its underpinnings and the breadth of its content, spread over 9,500 pages and 9 languages. Built atop a bespoke web application, it enables seamless collaborative content creation — perfect to narrate live events, introduce new collections, and keep visitors on their toes. [Maiko](https://www.maikoapp.com), our worldwide smart CDN, optimises and serves assets on-the-fly, shielding editors and curators from all time-consuming technicalities.

The site launched to critical acclaim and enthusiastic press notices, crowning a fruitful long-term partnership between Wollzelle and the house of Gucci.