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Gucci shop-in-shop interactive furniture

A Digital System with High-Resolution, Touch-Enabled Interactive Surfaces


Gucci Timepieces & Jewelry unveiles its newest collections at Baselworld 2014, the world's most prominent Watch & Jewelry Show. To showcase the latest collections Wollzelle helped developing an advanced digital system with high-resolution, touch-enabled interactive surfaces, integrated into rich wood and high-polish metal furniture.

Gorgeous screens demand attention.

Tablet screenshots

On the big screen

Gucci Timepieces and Jewelry's interactive shop-in-shop counters, now in active use in over 20 locations worldwide, add an element of surprise and instant gratification to the traditional shopping experience. They draw equally upon Wollzelle's skills in environmental design and web development, by integrating an advanced digital system into functional, high-quality furniture. The computers, which are entirely hidden from view, update and maintain themselves automatically. Built-in fail-safes ensure loss of power and network access are managed intelligently.

Two high-resolution touch-enabled interactive surfaces complement the stylish showcases in rich wood and high-polish metals. They give instant access to all there is to know about the brand's complete range of timepieces and jewelry. The tablet in the counter enables customers to browse the collections, admire pieces that are not yet available in-store, and explore gorgeous high-resolution photo galleries. Because it downloads data from the same database that drives GucciTimeless.com, it is always up-to-date and in sync with the website. The vertical surface allows the sales associate to display gorgeous video presentations, and call out attention to design details. When idle, it cycles through crisp photos that draw the eye from afar.